Microsoft Customer Story-Jumbo turns customers into fans using

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With a market share of 21.5%, Dutch supermarket chain, Jumbo, is the second largest in the Netherlands. This is, in part, down to its intelligence-driven approach to optimizing its services and operations. After realizing the potential insights that its data could bring, Jumbo embarked on a digital transformation that saw traditional processes revitalized using automation and AI. Using Microsoft Synapse for analytical power, Databricks for predictive power and a BI dashboard to visualize and understand that data, Jumbo not only improved customer experience, but also started turning its millions of customers into loyal fans.